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Should You Consider Responsive Web Design and Development?


As of today, people have grown more accustomed to using mobile devices everywhere they go. Whether they are simply browsing the Internet or even having a business related conference meeting, devices such as smart phones and tablets have made it possible for people to go online whenever they want to. And because of this growing fondness of mobile devices, websites now need to be compatible with hundreds of mobile gadgets.




No matter what device your possible customer might be using, your website must be mobile ready. It’s almost practically essential nowadays: one design for an iPad, the iPhone, the BlackBerry, and another for Kindle and a netbook. Because of this, making websites the way developers used to just wouldn’t do with all the different screen resolutions and web browsers.


A New Age of Web Design and Development


If your goal is to have a website fully accessible and legible to all users, whether they access it via a regular computer, laptop, or through a mobile device such as a tablet, then make sure it responds to your users’ chosen gadget. It’s called responsive web design.


According to Kyla Knight of SmashingMagazine.com, responsive web design is:


"...the approach that suggests that design and development should respond to the user’s behaviour and environment based on the screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries."


This basically means having a website that responds automatically to a user’s set of preferences. Through responsive web design, the need for multiple development and design phases for each new gadget that comes out of the market is eliminated.


Responsive Web Design for Your Business


Responsive web design is a beautiful thing. I can help make your website engaging and appealing no matter what mobile device your customer is using - without intimidating your users. If you think that responsive web design is just hype, think again.


Right now, all of the most popular websites have adopted this and other businesses are following the same route. Here are some few statistics why it’s not such a bad idea to start getting responsive web design for your business.


· Mobile is becoming one of the fastest growing online marketing channels. By 2014, mobile internet should take over desktop Internet usage.

· Last year, Google announced that around 40% of all local searches were done through mobile phones.

· It’s the ultimate shopping buddy. 79% of Internet smartphone users use their phones when shopping.

· Just this May 2012, Nielsen announced that 50.4% of subscribers use mobile phones.

· And lastly, Google announced in February that 850,000 Android smartphones are being activated on a daily basis.


But if you still don’t have a mobile ready website, not to worry. There’s still time for your website to have responsive web design. Don’t waste time and opportunities that come knocking at your door but only turn away because of the unpleasant experience visitors had with your website on their mobile device. Explore the possibilities of responsive web design today.


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