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Pinterest: The Rise to Popularity and Fame


This year started out great for the newest start up, Pinterest, as it becomes an overnight celebrity in the social networking sphere. Pinterest is a virtual pin board that allows you to repin images you like.



According to Pinterest's Facebook page, their website allows you to “organize and share all the beautiful things you find on the web. People use boards to plan their weddings, decorate their homes, and organize their favorite recipes.” Simple!


Roots of Addiction


With an average of 1.36 million users every day, it’s not hard to a lot of people are getting hooked. Here are some reasons why:


Simple and clean web design

According to the info graphic made by Column Five featured on Mashable.com, Pinterest’s secret weapon is the simplicity of its design. All of its action buttons, comments, and other links are neatly placed around the image in order to emphasize the photo. Pinterest also enables endless scrolling with minimal effort and minimal distraction.



Pinterest has an app and a browser plug-in that allows you to access Pinterest whenever you like. You no longer have to access the website itself just to post content since Pinterest will post it for you.



With the plethora of social media networks you belong to and maintain, it’s inevitable to experience social media fatigue. Pinterest has been a refuge for many people since it frees them from the numerous relationship status changes, vacation photos, and check-in updates. Users can freely express things that they like without thinking about privacy concerns.


Measurements of Success


Millions of Internet users love Pinterest. Here are some feats during Pinterest’s early start.


Increasing number of active users

Pinterest started out with only 418,000 users last May 2011. According to an infographic, a comScore study was conducted and found out that Pinterest hit 11.7 million unique monthly U.S. visitors in January, making it the fastest standalone site in history to cross the 10 million mark.


Moreover, there are around 1/5 of Facebook-connected users who use Pinterest on a daily basis, translating to more than 2 million members. Since 2012, daily users have increased by more than 145%.



If imitation is the sincerest form of flattery, then Pinterest is something that should be idolized. With around 7 clones, Pinterest has been copied so many times not just in design, but also in functionality, style, and even parts of its name. These copycat sites may be considered as unofficial testaments of its success.


The potentials of Pinterest for marketing


Like other social networking websites, Pinterest is getting a lot of attention from marketers who see its potentials. Now, many marketers are asking themselves whether or not to try it. Pinterest drives more referral traffic than LinkedIn, Google+, and YouTube combined.


According to a study by Shareaholic, their data revealed that Pinterest drives more referral traffic with 3.6% than YouTube (1.05%), Google+ (0.22%), and LinkedIn (0.2%). Pinterest follows right after Twitter (3.61%).


It can drive more traffic to blogs than Twitter

The February 2012 study of Shareaholic showed marketers than Pinterest was able to drive more traffic to online publishers in February than Twitter despite only having around 11.7 million members as to Twitter’s 100 million.


It is the third most popular social network in the U.S. today

As revealed by a recent Exprian report, Pinterest is now the third most popular social networking site in the U.S. Despite its initial copyright problems, the photo-sharing site was able to get pass through it and now receives around 104 million visits, third from Facebook with 7 billion visits, and Twitter with 182 million visits.


Make Pinterest work for you by adding a “Pin It” button on your website, make sure your boards cater to a specific demographic, by promoting more than just products, getting visual, and learning tips from the companies who have already established themselves on this photo-sharing site.


With so much in store for Pinterest, would you give it a shot and jump on the bandwagon?


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