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Is It Possible to Recover from Google’s Penguin Update?


Ever since the first Google Penguin update hit websites, thousands of websites have lost their rankings and got a steep decrease in their analytics. Moreover, hundreds of webmasters and SEOs have shared their complaints, experiences, and frustrations towards the April 24 Google Penguin update.



This has left some people wondering and asking whether it is possible to recover from their recent fall. Everyone was enlightened when Matt Cutts, Google’s web spam head, tweeted that they have implemented a “data refresh,” called as the Penguin 1.1 update. Because of this update, some webmasters have seen the fruit of their efforts when their rankings increased and their analytics went back to pre-Penguin stage.


In short, yes it is possible to recover from Google Penguin. Let’s look at this one prominent recovery making buzz on the Internet.


WPMU.org is a website with a fairly high number of followers and good ranking on Google before it was hit by Penguin. According to SEOmoz’s article, WPMU is a “Wordpress information hub with resources, plugins, and more – but the most important of its resource portfolio is its themes.”


Because the themes organizations and individuals used from them had the “Powered by X” link in the footer, they got affected by the first Google Penguin rollout. These footer links pointing back to WPMU.org generated a significantly high volume of site-wide links on low quality websites. These were also considered by Google Penguin as an attempt to get commercial anchor text pointing at the site.


The Solution


James Farmer, the owner of WPMU.org tried to contact Matt Cutts via the biggest news site in Australia, the Sydney Morning Herald and it worked. What Farmer did was to ask for users to remove the footer link pointer to WPMU.org. Apart from that, Farmer also removed some 500,000 plus links from its most perilous link source was EDUblogs.org. They removed all of the “WordPress MU” anchor text on all of the EDUblogs.org immediately.


After the Penguin 1.1 update, WPMU.org instantly saw great improvement on their website’s performance. This is one success story that could provide hope for other websites that were hit by Google’s Penguin update.


Tips to Recover from Google Penguin Update


Throughout the past days, many websites and sources have shared tips on how websites could recover from Google Penguin.


1.    Paid links with exact match anchor text

2.    Links from dangerous sites

3.    Comment spam

4.    Guest posts on questionable sites

5.    Article marketing sites


Apart from that, you can also find a compilation of tips that various webmasters from forums have shared. You can read them at this article from SeRoundtable.com. Michael Martinez from SEO-Theory also shared a huge compilation of tips which he also commented on whether he agrees to it or not. You should not believe everything tip you read on the Internet. It’s best to do some research if you find a tip questionable.


So do not lose hope. Keep on improving your website and wait for the next data refresh to see your efforts take effect. Who knows, you story might be the next Google Penguin recovery story soon.


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