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Google Panda 3.3: How Will It Affect SEO?


February has been a month full of changes for Google especially on their search quality. It’s already been a year since the first Google Panda update was first rolled out in February 24, 2011 and still, various changes are being implemented. Last February, Google has added 40 changes. A lot of these changes cover various aspects of search and none, really, on the algorithm itself.


Google Panda 3.3: How Will It Affect SEO? | BuzzOutsource.com


“Each individual change is subtle and important, and over time they add up to a radically improved search engine,” as posted on the official Google blog post regarding these 40 changes.


Among the other changes that rolled out, Google also mentions a Panda-related change on its blog:


“Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.”


Although this particular change sounds like the Google Panda 3.2 update, the Panda 3.3 update has other improvements that caught the attention of many experts such as the link evaluation change and local search rankings.


Link Evaluation


Here’s one of one the changes enumerated on Google’s blog that caught our attention:


“Link evaluation. We often use characteristics of links to help us figure out the topics of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.”


The explanation given by Google is a bit vague compared to the other changes it listed. Blogs like SearchEngineLand.com have tried contacting Google for further clarification but Google said they have written everything they wanted to say on their blog.


What do you think was the link evaluation signal used many years ago that was recently turned off?


Improvements to Ranking for Local Search Results


Regarding local search, Google will not use traditional algorithmic ranking factors in ranking local searches results.


“Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.”


How Do These Changes Affect SEO?


All of these changes are bound to affect the way people optimize their websites and how people search. Online marketers may have to find ways to step up their game and strategies that coincide with the changes recently brought by the Google Panda 3.3 update.


Although these changes are basically implemented to give users the best user experience and relevant results, you might need to turn off certain Google features, including Web History that relies on your IP, for a clean search.


Apart from that, online marketers will have to concentrate on producing original and unique content for their websites and constantly updating them with fresh content. Google is now leaning more and more on the quality of content to be given high rankings. Pretty soon, various SEO methodologies may have to adapt to this trend.



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