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Google Changes Its Tune Towards Content and Ranking


It might only seem like a little change but it is actually the opposite. Recently, Google made a minor change to their messaging on their ranking article help document. According to Barry Schwartz of Search Engine Land, this was first spotted by @Baeumlisberger on Twitter and it certainly means a lot of things.


Schwartz states on his post that “change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links.”


So what was the exact change that was made on the document?  Before the change it read, “In general, webmasters can improve their app of their sites by increasing the number of high quality sites that link to their pages.” Google decided to change the last part with “by creating high quality sites that users will want to use and share.”



Here is a screen shot of the old and new excerpts from the document.






So does this mean that increasing the number of high quality links won’t improve their ranking of your website?  As it says on its new messaging, increasing the number of people who actually use and share your content might weigh more on the scale.


It might be a good idea to start looking for new directions regarding the creation of your content.  Whether you should start considering social as more important than links, it’s a possible change that may affect the future.  As a webmaster yourself, they can try investing more on your content.


If you’re interested in giving your website a 360° turn regarding content, shoot us an e-mail through our contact form to find out what your options are awaiting for you today.


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