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Load It Up Fast! Google Advices that Mobile Content Should Load in Less than a Second


Believe it or not, a large majority of people visiting and viewing your website are on a mobile device. Whether it is a smartphone or a tablet, users are turning to these devices because it is quick and convenient. With 7 seconds as the usually mobile page duration for loading, wouldn’t it be great if it loaded within a second?



That is what Google is trying to do with the announcement of its new guidelines: Mobile Analysis in PageSpeed Insights. According to the guideline, Google’s goal is have the “Above the Fold” content load to keep the user engaged with the page and deliver optimal experience, regardless of the device or type of network.


“It is not easy to meet the one second time budget. Luckily for us, the whole page doesn’t have to render within this budget, instead, we must deliver and render the above the fold (ATF) content in under one second, which allows the user to begin interacting with the page as soon as possible. Then, while the user is interpreting the first page of content, the rest of the page can be delivered progressively in the background.”


7 seconds may be a long time for pages to load but if content above-the-fold is already loaded, then users might have a bit more patience for the rest of your site to load completely. Google does suggest a number of best practices to achieve sub-second rendering of the above-the-fold content on mobile networks:


·         Number of redirects should be minimized

·         Server must render the response(< 200 ms)

·         Optimize JavaScript execution and rendering time

·         Reserve time for browser layout and rendering (200 ms)

·         Number of roundtrips to first render should be minimized

·         Avoid external blocking JavaScript and CSS in above-the-fold content


Together with this new guidelines, Google has also updated their PageSpeed Insights Tool, so webmasters can see how their sites are doing in a mobile device. It can now give you desktop and mobile scores and includes scoring and ranking criteria. Try it once while trying to improve your website’s mobile loading speed.


Having a website optimized for mobile could mean a big difference to earning and losing customers. Make sure that your website is optimized for the best by having an online web design and development company that can give them to you. Ask BuzzOutsource today for a free quote!


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